US & World News

Sequana reported a net profit of 6 million euros in the first half and confirms its target of operating performance in 2010 than that of last year.

The group diversified paper, which has returned to profitability in 2009, said in a statement that the third quarter continue its policy of raising prices, already implemented during the first six months of the year.

This price increase will allow the group to offset rising raw material costs.

"The policy of increasing operating margins and debt reduction will be continued in the second half," says Sequana.

In the first six months of the year, the stationer has reached a turnover up 3.8% to 2.14 billion euros.

Its net debt stood at 670 million euros at end-June 2010, down from 732 million a year earlier.

"The policy of increasing operating margins and debt reduction will be continued on the second half," advised Sequana.

The action Sequana closed Tuesday at 11.50 euros. It is up 44% since the beginning of the year.

ZenithOptimedia noted for his third consecutive growth forecast for global advertising market this year after surprisingly strong spending by advertisers in the U.S. and Europe in the first half.

The agency purchases of space, a subsidiary of Publicis, now expects growth of 3.5% in 2010 against 2.2% previously, considering that all regions should show some growth, even Europe West.

For France, ZenithOptimedia has raised its forecast to 1.7% in 2010 against 1.1% previously, largely thanks to television which has greatly benefited from the opening to competition of Paris and gambling Online.

"The bulk of the upward revision is in North America and Western Europe (…), But these regions grow more slowly than most emerging countries, "ZenithOptimedia said in a statement, adding that emerging countries should support the growth of the global advertising market in the coming years.

The agency expects growth of 2.4% in 2011 and 2.9% in 2012 in industrialized countries, compared to respective rates of 9.1% and 9.8% expected in emerging markets, with support from Asia-Pacific and Latin America.

For the global market, ZenithOptimedia has raised its growth forecast from 4.1% to 4.5% this year and confirmed its expectations of a 5.3% rise in 2012, after a fall of 10.3% in 2009.

ZenithOptimedia now expects a solid growth of 2.2% in Western Europe this year, despite concerns about the debt of countries in the euro area, against 0.4% previously.It anticipates a gradual increase in advertising spending in 2011 and 2012, according to the request after the entry into force of austerity plans.

HEXAGON A CONTRARIO IN 2011

In France, where business confidence is wavering, the agency expects a slowdown in market growth in 2011 and 2012, unlike the global trend.

The strongest contrast in the forecast from ZenithOptimedia North America, where the agency now expects growth of 1.3% instead of down 1.5%, benefiting from a strong recovery in demand and consumer confidence.

Television has gone through the crisis relatively well advertising, consumers tend to spend more time at home with the development of new technologies such as HDD recorders. Even more dominant in emerging markets, the television should represent 40.8% of the global advertising market in 2012 against 39.2% in 2009.

Internet advertising spending, third medium after television and press, expected to reach 17.1% in 2012 against 12.7% in 2009 to promote the growth of mobile internet and social networks.

The euro fell below $ 1.20 and the stock markets have plunged into the red on Friday, sealed by disappointing figures for U.S. employment and the fear of contagion from the euro area. Trained in turmoil, oil lost almost $ 3: Towards 1600 GMT Brent North Sea yielded 2.83 dollars to 72.58 dollars a barrel.

In closing, the London Stock Exchange closed down 1.63%, 2.86% Paris, Frankfurt 1.91%, 3.80% Madrid, Milan and Athens 3.79% 5.03 %. And the Dow Jones in New York lost 2.3% to 1630 GMT.

In the U.S., unemployment fell in May to 9.7%, but the net new jobs (431,000) were worse than the 500,000 expected. The markets also remained concerned about the economic slump in Europe, which has pushed the euro to below $ 1.20 for the first time since March 2006.Around 3:35 p.m. GMT, the dollar posted 1.1993.

Even before the publication of these figures, the traders have fled risky investments and sought refuge with values that are safer as the U.S. dollar and Swiss franc."After a few days away from the spotlight, the debt crisis in Europe is back on the front of the stage," noted and David Morrison, an analyst at GFT, citing the risks of contagion from the crisis in Europe outside the euro area to Hungary and Romania.

In Hungary, alarmist statements from officials of the ruling on the country's economic situation has undermined the financial credibility of a State which is to avoid bankruptcy, under infusion of 20 billion euros available by the International Monetary Fund (IMF), the European Union (EU) and European Central Bank (ECB) since autumn 2008.

But it seems that the euro has also suffered from About … Fillon.Asked at a press briefing with his Canadian counterpart Stephen Harper on slide in the single currency, Prime Minister launched it saw "good news in that the parity between the euro and the dollar."

Media outlets have economic Anglophone immediately heard "parity" ("parity" in English) in its narrow sense of perfect equality. They have deduced that the head of government called the equivalence of his wishes: 1 euro equals one dollar. An avalanche of "urgent" then falls among their clients.

As a result, operators of foreign exchange markets feel encouraged to sell the euro.Within minutes, the single currency reached its lowest level in four years, to below $ 1.20.

But the following remarks by François Fillon said that he wanted "parity" in its other sense, the dictionary defines as "exchange rate of one currency against another."

"For years, the President of the Republic, we complain that this parity between the euro and the dollar does not reflect the reality of our economies and hinders exports. I am not worried about the current parity between the euro and the dollar, "he saidFillon.

"There is no doubt that these ideas have been down the euro, even though they occurred" after two little incidents "in the markets, the rise of the Swiss franc against the euro and rumors exposure to a European bank to derivatives, according to David Deddouche, currency strategist at Societe Generale.

Realizing the mistake, Matignon responds quickly: the entourage of the Prime Minister informed the reporters that "by parity, he meant + + level of the euro against the dollar." But the damage is done. "This correction, no one has seen," said David Deddouche.

However, the decline of the euro is really good news: see the video, the comments of Beatrice Mathieu Prediction Center Expansion.